8 Best Personalized Vitamin Subscription Services of 2023, According to Dietitians

• Best overall: HUM Nutrition | Skip to review
• Best value: Nurish by Nature Made | Skip to review
• For families: Ritual | Skip to review
• High end: Persona Nutrition | Skip to review
• Most variety: Care/of | Skip to review
• Best for athletes: Gainful | Skip to review
• Best prenatal: Perelel | Skip to review
• Most convenient: Vous Vitamin | Skip to review

The world of vitamins and supplements can be overwhelming. Between letter vitamins, herbal supplements, and multivitamins, you may have trouble choosing which products are best for you and understanding how to select the highest quality product.

What’s more, some people find it challenging to remember to take vitamins and to refill them when they run out.

That’s where vitamin subscription services come in. These services take the guesswork out of vitamin purchases by offering suggestions based on questionnaires or blood testing.

These companies also automatically ship monthly refills so that you never run out. Some even package your daily vitamins in individual envelopes, making it easy to grab the day’s vitamins without opening multiple bottles.

Healthline’s dietitians looked at 12 of the most popular personalized vitamin services on the market, and only 8 services ultimately passed both our dietitians’ review and our internal vetting process.

We determined the best personalized vitamin and vitamin subscription services using the following criteria:

• Quality: Are the supplements made from high quality ingredients and free of artificial additives such as colors and preservatives? Are the products third-party tested, or do they undergo testing at multiple stages of manufacturing?
• Selection: Does the service offer a wide selection of products to meet the needs of most people?
• Individualization: Does the company provide recommendations based on a health assessment or test and allow you to add or remove products as you see fit?
• Helpfulness: Does the service provide evidence-based information about the supplements it recommends or access to health professionals, such as doctors or registered dietitians (RDs), for paying members?
• Compliance with FDA guidelines: The brands on our list adhere to allowable health claims and labeling requirements, per Food and Drug Administration (FDA) regulations. They also manufacture products in facilities that adhere to the Current Good Manufacturing Practices (CGMPs) established by the FDA.
• Hands-on testing: Healthline editors and writers tested several services to see whether each one was seamless from signup to delivery. We also paid attention to how easy the supplements were to take and whether there were any side effects.
• Vetting: The brands on our list have been vetted to ensure that they align with Healthline’s brand integrity standards and approach to well-being. You can read more about our vetting process.

Here’s a quick look at how our top picks compare:

When choosing a vitamin subscription service, there are several factors to consider, such as the type of personalization offered, access to health professionals, cost, and brand reputation.

What type of personalization are you looking for?

If you’d rather pick and choose the supplements you want, a service such as Ritual may work best.

However, if you want recommendations based on your health needs, choose a service that offers either an online health assessment or blood testing.

Do you want access to health professionals?

Several companies, including HUM Nutrition, also offer access to health professionals such as dietitians for questions and supplement guidance.

What’s your budget?

Vitamin subscription services can cost $25–$100 or more per month. If you’re looking for affordability, Nurish by Nature Made is a good option.

Is the brand known for making high quality products?

Finally, make sure that the vitamin subscription service you choose is reputable and transparent, meaning that the company’s products are manufactured in facilities that adhere to the CGMPs.

Because the FDA doesn’t regulate dietary supplements the same way that it does pharmaceuticals, it’s also a good idea to choose supplements that are third-party tested to verify that the contents of the bottle match what is listed on the label.

Whether a personalized vitamin service is worth it depends on the service and whether you value the convenience it offers.

In particular, these services can be beneficial for people who are unsure of which supplements they should be taking and people who regularly forget to reorder their supplements.

Some services offer additional features, such as access to a dietitian, that may make them worth a slightly higher cost.

Still, keep in mind that these services are typically more expensive than buying supplements from a local or online pharmacy.

Additionally, the health quizzes that many personalized vitamin companies use are not a substitute for a thorough medical review by a healthcare professional. And the quizzes may recommend more supplements than you need.

It’s best to share your supplement recommendations with a trusted healthcare professional, such as a doctor or dietitian, before clicking the subscribe button.

Do you need to take vitamins?

Most people can meet their nutritional needs by following a healthy diet.

However, vitamins can be beneficial in some cases, especially for people with certain health conditions or restrictive diets.

Your doctor or dietitian can help determine whether you may benefit from adding vitamins or other supplements to your routine.

How much do vitamin subscription services cost?

The cost for vitamin subscription services can vary quite a bit and may depend on several factors, including the specific company and the number of supplements you order.

However, most of the services covered in this article cost $20–$100 per month.

How do vitamin subscription services determine what supplements I should take?

Vitamin subscription services have varying ways of determining which supplements to recommend for you. Some use an online questionnaire, while others may base their recommendations on your age, stage of life, or gender or the results of a blood test or DNA test.

Certain subscription services also offer access to a healthcare professional, such as a doctor or an RD, who can provide individualized guidance and nutrition advice.

Are personalized vitamins FDA-approved?

Although the FDA is responsible for overseeing the safety of dietary supplements, supplements are not required to be individually approved by the FDA before being sold.

For this reason, it’s important to look for other measures of quality, such as third-party testing.

Vitamin subscription services are a convenient solution to choosing and purchasing vitamins and supplements. Many offer helpful recommendations based on individual health assessments.

It’s also easier to remember to take your vitamins when they arrive at your door each month — and some of them even come in dated daily packs.

The most important factors to consider are the trustworthiness of the company and the quality of its products.

The personalized vitamin subscription services featured here are a great starting point in your search, offering monthly vitamins and supplements for several unique needs and budgets.